PHF CELEBRATES PRIDE MONTH WITH ARTWORK INITIATIVE
‘Pride Profiles’ features artists and designs to support LGBTQIA+ community
BOSTON, MA (June 13, 2022) – The Premier Hockey Federation (PHF) is proud to launch a new initiative to help celebrate Pride Month and give back to the LGBTQIA+ community. A series of unique, Pride-inspired PHF profile designs by artists Corwin Dickson, Dave Scheele, and Kelsey Smith will be part of a social media campaign and merchandise line available for a limited time at phfproshop.com with proceeds to benefit organizations chosen by all three artists.
All three ‘Pride Profiles’ will be unveiled weekly on PHF social media platforms where fans will be introduced to the LGBTQIA+ artists, learn the inspiration for their designs, and see their creativity transform the PHF’s social media profile image. The program begins with Corwin on June 13, followed by Dave on June 20, and Kelsey on June 27. Corresponding merchandise will become available when each design is launched, with all sales open until the end of July.
“This is a really exciting opportunity for the PHF to expand its commitment to inclusivity and help make a difference in our community by supporting talented artists and organizations who enact positive change,” said Reagan Carey, PHF Commissioner. “We’re proud to celebrate Pride with our athletes, staff, and fans and continue working at building safe and welcoming environments for everyone.”
Corwin is a Massachusetts-based artist, goalie and high school student. They have been creating digital art for several years, including Goal E. Tender, the virtual mascot of the PHF, as well as several commissions for the Nashville Predators of the NHL. They are proudly non-binary and are part of the LGBTQIA+ community and can be found on Twitter @arsonandhockey where they accept commissions and compliments. Proceeds from their PHF design will go to The Trevor Project which provides 24/7 crisis support services to LGBTQ young people.
Dave is a freelance illustrator from Washington D.C. Most of his personal artwork focuses on LGBTQIA+ stories and identities, but his love of hockey led him to the sports design space where he has had fantastic opportunities to work with the NHL and now the PHF. As an openly gay man, Dave is inspired by the changes he’s seen in sports since his childhood and is honored to help ensure sports spaces continue on a path of inclusion for LGBTQIA+ fans and players. Look for his work and go say hello on social media @HockeyEnjoyer. Proceeds from his PHF design will benefit Casa Ruby, a bilingual and multicultural organization that provides housing, food, and social services to transgender, genderqueer, gender non-conforming, gay, lesbian, and bisexual individuals in the D.C. area.
Kelsey is a non-binary artist and college student from the Pittsburgh area. They prefer to work in traditional mediums such as pencil illustrations and oil painting, but have been branching out into digital art in recent years. In the past, Kelsey has created digital illustrations for both the Toronto Six and the PHF. They are currently open for commissions, and fans can see more of their work on Instagram @lemorwhatever. Their charity of choice for this initiative is Human Rights Campaign that strives to end discrimination against LGBTQ+ people and realize a world that achieves fundamental fairness and equality for all.
“The PHF is a league that welcomes and values inclusivity,” said Autumn MacDougall, forward for the Buffalo Beauts. “The organization has successfully been able to create a sense of belonging where everyone has a voice. I am proud to play in a league that values, recognizes, and celebrates equality. Happy Pride Month!”
In June 2021 the PHF announced a community partnership with Athlete Ally, a non-profit LGBTQI+ athletic advocacy group focused on making athletic communities more inclusive and less discriminatory, and Chris Mosier, a transgender hall of fame triathlete, All-American duathlete, 6-time member of Team USA, and the founder of TransAthlete.com. They provided consultation on the PHF’s updated Transgender and Non-Binary Inclusion Policy that was announced in October 2021 and provide virtual training on transgender and non-binary inclusion for PHF stakeholders.
Pride was celebrated around the PHF at games throughout the 2021-22 season highlighted by specially designed jerseys worn by the Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, and Minnesota Whitecaps. Proceeds from sales at meigrayauctions.com benefitted organizations such as Pride Center of Western New York, Triangle Community Center, and National Center for Transgender Equality. The championship final of the Isobel Cup Playoffs featured a ceremonial puck drop performed by drag entertainers Monica Moore and Kamden T. Rage, and a league donation to onePULSE Foundation.
About the Premier Hockey Federation
The PHF is the home of professional women’s hockey in North America. Established in 2015 as the National Women’s Hockey League, the NWHL rebranded to become the PHF in 2021 and provide opportunities for elite athletes to earn a living playing the game they love while fueling the continued growth of the sport. The league is made up of the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps, and the Toronto Six who all compete annually for the Isobel Cup. For more information visit premierhockeyfederation.com.